Cat Cherry

The Next Big Thing

I have a friend with whom I frequently brainstorm new business ideas. While we both agree that all our ideas are good, we know they’re probably not the revolutionary ideas we’re looking for to turn us into billionaires. In a discussion last night, I mentioned how I thought it was strange that while some industries/activities have been hugely influenced and made better by techology – i.e....

Cat Cherry

There’s more to Digital Marketing than just Social Media

I hate that all digital marketing jobs now revolve around social media. While I don’t disagree that it has great potential for some businesses, it becomes insulting when after 4 years of experience, the jobs available are “update our social media profiles”. Why don’t you just hire a 15 year old to do that? I also hate that people can be so naive about social media and especially the...